Book Trailers
Writing by Jana on Thursday, 27 of March , 2008 at 8:38 am
Yesterday on Pub Rants, Agent Kristin blogged about book trailers and posted one for her client’s new book Private Arrangements.
Now, this is a book that I do intend to read, and despite that, I managed only 41 seconds of the trailer.
Book trailers have been generating some hype lately, with many new books (especially in the Romance genre) putting up mini-movies.
I can just imagine the marketing genius that came up with this.
Marketing Genius #1: Dude, book sales are like, down. Waaay down. At least that’s what some statistics are saying.
Marketing Genius #2: For realz. People aren’t reading like they used to back in that mythical time we keep convincing ourselves existed. It’s the TV man, and them movies!
Marketing Genius #1: Totally. Oversaturation of a particular trend, and generally shitty novels being published en masse have nothing to do with it. But what do we DO about this problem?
Marketing Genius #2: I know! Let’s make a trailer! A BOOK trailer! People will be fooled into thinking it’s a movie, but really we’re promoting book buying! OMG!
Marketing Genius #1: Holy shit motherfucker, that’s brilliant! Let’s do this thang. Look out world! We’re about to blow your fucking minds!
Yes. I’m sure that’s exactly how the conversation went.
Except it won’t work. And I’m positive about this. Books are not movies, they’re books. And as revolutionary as that concept is not, I wish that whomever makes these marketing decisions on the behalf of authors (or the author’s themselves) would spend their marketing dollars elsewhere.
I read about 100 books per year. Some are recommended to me, some are loaned, some are bought. But before I make the decision to buy a particular book, the first thing I do is go on Amazon and read the reviews. Than I Google it, and read more reviews.
I do not go on youtube and search for a book trailer.
I only watch videos online for music, stupid people getting hurt/acting crazy and/or funny, and for sick, twisted barely-legal, porn. That’s it. And you have 10 seconds to catch my attention before I hit the Stop button.
Cheap marketing gimmicks will not sell a book to me.
Category: writing
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