Blood & Rhetoric

more on book trailers

Writing by Jana on Tuesday, 6 of May , 2008 at 8:48 am

I’ve bitched about this book trailer business before, but now this post on GalleyCat caught my attention.

HarperCollins has announced the launch of an in-house digital video studio.

They plan to shoot approximately 500 videos annually, and it seems as though the focus is going to be on author’s talking about their work. Trailers for novels themselves will be mostly outsourced.

And the public still won’t care.

I will continue to maintain that this is allĀ a rather lame attempt at marketing that won’t work out in the end. Money can be better spent elsewhere — like in a larger advance!

Category: stupid writers, the business of writing

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My name is pronounced YAH-NAH. That's pretty much all you need to know.